§ 211B.05 — Paid Advertisements in News
Plain-Language Summary
This section sets rules for paid political advertisements in newspapers and other news media. It covers how news outlets must handle paid campaign ads to make sure readers can tell the difference between news and paid political content.
211B.05 PAID ADVERTISEMENTS IN NEWS.
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Subdivision 1.Acceptance of paid advertisements.
A newspaper, periodical, or magazine may not intentionally accept for insertion in the newspaper, magazine, or periodical a political advertisement unless the words “PAID ADVERTISEMENT,” and the disclaimer required under section 211B.04 are included at the beginning or end of the advertisement. The disclaimer must be in a legible text size and font. A radio station, television station, or cable system may not accept for broadcast a political advertisement unless the words “PAID ADVERTISEMENT” are included at the beginning or end of the advertisement. §
Subd. 2.Advertising rates.
Rates charged for advertising to support or oppose a candidate or ballot question must be the same as the charges made for any other political candidate and may be no greater than charges made for any other comparable purpose or use according to the seller’s rate schedule. §
Subd. 3.Compensation prohibited, except for paid advertisement.
An owner, publisher, editor, reporter, agent, broadcaster, or employee of a newspaper, periodical, magazine, radio or television broadcast station, or cable system may not directly or indirectly solicit, receive, or accept a payment, promise, or compensation, nor may a person pay or promise to pay or in any manner compensate an owner, publisher, editor, reporter, agent, broadcaster, or employee directly or indirectly for influencing or attempting to influence voting at an election or primary through printed material in the newspaper or periodical, or radio, television, or cable broadcast, except as a “PAID ADVERTISEMENT” as provided in this section. §
Subd. 4.Unpaid material identification.
Unpaid material published in a newspaper, magazine, or other publication that is: (1) in unique typeset or otherwise differentiated from other unpaid material, (2) designed to influence or attempt to influence the voting at any election or the passage or defeat of legislation, and (3) not placed on the editorial page must be clearly identified as an editorial opinion.
History:
1988 c 578 art 3 s 5; 2001 c 143 s 1
History: History: 1988 c 578 art 3 s 5; 2001 c 143 s 1