2025 Session Last amended: 2005 session

§ 325F.71 — Senior Citizens and Disabled Persons; Additional Civil Penalty for Deceptive Acts

Plain-Language Summary

Imposes an additional civil penalty of up to $10,000 per violation when deceptive trade practices, false advertising, or consumer fraud is committed against senior citizens (age 62+) or disabled persons. Also provides a private right of action for injured persons to recover damages, attorney fees, and costs.

Practical Notes
This enhanced penalty statute adds serious teeth to consumer protection claims involving vulnerable populations. Courts consider factors such as whether the defendant targeted seniors or disabled persons, whether victims lost their home or retirement savings, and whether victims were especially vulnerable due to age, health, or impaired understanding.